Pedro Eloy is the Chief Executive Officer at Pelham Grey, heading the teams investing in innovative startups & SME’s, partnering with global companies entering local markets and launching businesses. As former Senior Executive at Fung Group/Li&Fung and with a mandate to champion digital initiatives, Pedro orchestrated 68+ cross-platform projects for the Trading, Logistics & Distribution BU's and led the teams who brought the first digital awards to the Group
In academia, Pedro is the Founder/Adjunct Visiting Professor and heads the businesslab at MBA Hong Kong University since 2012 and is the Founder of Social Impact Lab (HKU Common Core). In the public sector, Pedro is the Chairman of the Youth & Women Entrepreneurship of the Sustainable Business Network of UN ESCAP, promoting business leapfrogging in 62 countries and collaborating with a variety of initiatives for Asia Pacific young entrepreneurs.
With 24 years of experience in large corporations and entrepreneurial ventures in Europe, North America and Asia, Pedro is the recipient of several awards including the Best Rebrand of Digital Property Award, the IMA Outstanding Achievement Award, the IACAS Excellence in Marketing Award, the Mercomm Galaxy Award, the Golden Web Awards and the J. William Fulbright Scholarship Award.
Recognized by the digital industry, Pedro is a Fellow of the British Computer Society, an Executive Council member of the Sustainable Business Network of UN ESCAP, an Executive Member of the International Academy of Digital Arts & Sciences, a published author and a judge for the Webby Awards as well as several digital & entrepreneurship competitions.